Article marketing or the practice of distributing keyword-focused articles to publishing sites is without doubt one of the most successful (but cheap) link building methods. Article submission sites and directories will allow you to include a link to your site on your articles’ resource box.

If you write one quality article and you post it to fifty directories, you are guaranteed to develop fifty quality inbound links for your website in no time. It’s that easy!

Here’s how you can breakthrough with article marketing:

1. Define your audience. There is no better way to aid your readers than knowing what they truly want or require from you.

Be ready to spend some time with these people through blogs and forums so you’ll easily have an access to what they think and what they feel.

Write down their needs, demands, burning questions, urgent issues, and the things that they would like to learn. You can convert these to article topics so you can offer these people the kind of information that they are searching for.

2. Keep your readers interested. The battle doesn’t end the moment internet users open your articles.

You will want to get keep these people interested and lure them to read your articles in their entirety to increase your conversion rate.

Use the inverted pyramid technique by filling up your articles with useful information. You may also include pertinent and appealing quotes, examples, and trivia.

3. Make it appear more human. Build rapport and individual connection with your readers by making your articles sound like you are talking completely to these people.

Use conversational tone and try hard to sound warm and friendly. You are free to share relevant individual stories or experiences or ask questions once in a while to make your articles seem very engaging.

4. Provide informative articles. You can show your readers how much you value the time they spend reading your articles by giving them all the information that they are looking for.

These people must feel well-informed or empowered the moment they stop reading your copies. Offer answers to their burning questions, include guides that can empower them to do things on their own, and put an end to their pressing issues by providing effective solutions or recommendations.

5. Keep it simple. One of your major priorities is to make sure that your readers will easily comprehend your content.

Use simple terms as much as possible. If you need highly technical terms or big words to better express your ideas, make certain that you define them first.

Jeff Schuman is the owner of a make money online website that helps people make money with “Hands Off Article Marketing”, paid survey training, and the #1 network marketing business online today. Please visit it if you need help earning money online.